Logos that indicate food quality or that certain guidelines have been adhered to are everywhere nowadays. From the lion mark on eggs to the Soil Association Organic Standard and the Golden Turkey, the logos are all there to give us an immediate indication that the products meet the standards laid down by that particular organisation.
In this case RSPCA assured, previously Freedom Food is a UK mark dedicated to farm animal welfare. The RSPCA assured vision is for ‘all farm animals to have a good life and to be treated with compassion and respect’. It also ensures that products are fully traceable from the point of purchase back to the farm.
In terms of wholesale meat suppliers and where we source our meat, the guidelines cover beef cattle, chickens, dairy cows, pigs, sheep, turkeys and veal cows and cover areas such as food, space, lighting, bedding, transport, shade and shelter.
Those carrying the mark have been assessed based on the RSPCA’s farm animal
welfare standards laid out by a team of scientific officers and is based on research and consultation with vets and industry experts.
Using pigs as an example, RSPCA Assured guidelines bans the use of farrowing crates and surgical castration as well as stating that pigs should be provided with amongst other things bedding and environmental enrichment throughout their life.
Full details of the guidelines for farm animals can be found on the RSPCA assured website.
Grassroots Wholesale Foods are one of the UK’s fastest growing UK wholesale meat suppliers, supplying meat to retail, foodservice, restaurants and the catering trade. Our roots are in traditional farming and butchery and this ethos is still core to what we do, especially when selecting suppliers. All of the pork we supply to HelloFresh through our Roaming Roosters brand is from RSPCA Assured farms.
Please contact us if you would like to discuss the supply of wholesale beef, wholesale chicken, wholesale, pork or wholesale lamb. We also offer fixed weight meat production, product development, packaging and delivery.